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A Strengthening Boost

Antioxidants plus amino acids increase cellular proliferation and enhance circulation to promote hair growth, while thickening strands, nurturing the scalp and protecting from environmental and hormonal stressors.

Formulated with: Matcha*, Calendula flower*, Brahmi*, Frankincense*, Saw Palmetto*, Nettle*+

Designed for: Fine, fragile or aging hair; imbalance, vitamin-deficient scalp

Notes of: Grounding herbaceous woods 

Choose a Color
Fortify Shampoo
Fortify Shampoo petite

Customer Reviews

Based on 12 reviews
Love this shampoo!

I love this shampoo! It really does save so much hair from falling out. I love how it feels after washed, love the scent. My Mom also loves it as well and says she sees a real difference in her hair. Not so much falls out between washes. Great product! Will be buying again. :)


These stones have significantly improved my shower experience. Not only have they improved my hair, the smells improves my mood and calms me. On top of that, I’m thrilled that they’re waterless and the packaging is environmentally sustainable. Couldn’t love these more.

Absolutely lovely!

I am so impressed with this shampoo bar. I have long, fine hair and this absolutely gives it more volume and it smells amazing! For the first time in my life I can skip a day of shampooing too! Thank you for creating such a great product! Love that it’s better for the environment and for my body.

Beautiful product!

I purchased a petite set of shampoo and conditioner to try them and I am so impressed. The stones fit perfectly in the hand and are easy to use. I love the scent, which not only surrounds me as I wash my hair but lasts for days. I am sensitive to scent and usually buy scent-free products. I feel like I just stepped out of black and white into full living color! My hair feels clean and I have no need for other products for taming my wavy hair. The packaging is thoughtfully designed and it is a joy to leave plastic behind. Thank you!


I've been using this shampoo and the matching conditioner for a few months now and I am incredibly impressed. I think I've tried every shampoo bar on the market and have always been left disappointed by lank, weird, residue and sub-par formulas. These stones smell absolutely fantastic; I often just go into my bathroom and sniff them. They are so, so aromatic. But the main thing is that they leave your hair feeling so clean, so volumized, and so soft. As well as that, the packaging, the ethos - everything about the brand is impressive.